100% Beef-ish: Show Don’t Sell

Wall-e meets Gromit goes grocery shopping.

Chipotle scores in this un-commercial info-tainment animated moral tale. We have become the undead among unfoods.

There is another way to feed ourselves.

▶ Slow foods, local foods: buy

▶ Fast foods, long-distance foods: sell

Read more…

What Does ‘The Scarecrow,’ Chipotle’s Animated Ad, Tell Us About the Company? : The New Yorker


About fred

Fred First holds masters degrees in Vertebrate Zoology and physical therapy, and has been a biology teacher and physical therapist by profession. He moved to southwest Virginia in 1975 and to Floyd County in 1997. He maintains a daily photo-blog, broadcasts essays on the Roanoke NPR station, and contributes regular columns for the Floyd Press and Roanoke's Star Sentinel. His two non-fiction books, Slow Road Home and his recent What We Hold in Our Hands, celebrate the riches that we possess in our families and communities, our natural bounty, social capital and Appalachian cultures old and new. He has served on the Jacksonville Center Board of Directors and is newly active in the Sustain Floyd organization. He lives in northeastern Floyd County on the headwaters of the Roanoke River.

2 comments:

  1. True confession: I’ve only been to one Chipotle–a stone’s throw from U of MO. It was okay. It might have been better if I’d known they at least feign towards buying local and organic. Not sure if their buyers heads really are in the right place, but their animated Story of Food sure is.

  2. The story is great… would be even more fabulous if this is truly the case for Chipotle….I’ve been only once and it was, meh.

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