September 02, 2003

Takin' Care of Business

Norman Soloman considers "some implications of the Ten Commandments for modern corporate media." They do make a lot of people uncomfortable and are not generally good for business these days.

1 -- "Thou shalt have no other gods before me."

This one has dubious growth potential. As any significant time spent in medialand ought to make clear, false idols are the essence of the advertising biz. These days, serious devotion to a non-monetary deity would seem rather quaint in contrast to Nielsen ratings, Arbitron numbers and the Audit Bureau of Circulations. The gold standard may have gone the way of the golden calf, but media references to spiritual pieties can be understood as window-dressing for an industry that knows there's a world of difference between prophets and profits.

2 -- "Thou shalt not make unto thee any graven image."

No problem. Wood and stone are passe. Media images are what matter: for fast food, beer brands, cigarettes, new cars, politicians...

3 -- "Thou shalt not take the name of the Lord thy God in vain."

No worries. Cable TV shows and movies are just so cool with all their extremely naughty words; scriptwriters don't even bother with taking the Lord's name in vain anymore.

10 -- "Thou shalt not covet thy neighbor's house, nor anything that is thy neighbor's."
Hey, you're supposed to covet just about anything that is thy neighbor's ... if you've seen it advertised. .... more

Posted by fred1st at September 2, 2003 04:25 AM | TrackBack
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