January 15, 2003

Swimmin' Pools! Movie Stars!

Have you heard about the newest assault on the character of rural America? And does it surprise you that it is coming from CBS?


The CBS show takes the premise of '60s sitcom "The Beverly Hillbillies" and places a poor Appalachian family in a Beverly Hills mansion.

The Center for Rural Strategies in Whitesburg placed quarter-page ads in The New York Times, The Washington Post and The Cincinnati Enquirer.

"The brass at CBS clearly think it's safe to make fun of and commercialize low-income rural folks," center President Dee Davis said. "We intend to lessen their comfort zone and make them rethink this premise."

"The Real Beverly Hillbillies" is to "follow the adventures of a large family when they move out of their rural home and settle into a Beverly Hills mansion (and) live in the lap of luxury," CBS said.

The show, which has not been cast, is planned for either a spring or summer launch, said CBS spokesman Chris Ender.

The ad directs people to offer feedback on the campaign's Web site, at www.ruralstrategies.org. Davis said Rural Strategies, a public advocacy organization, plans to run another set of ads, possibly in newspapers in Los Angeles, Chicago and Nashville, Tenn., during the next week to 10 days.

Posted by fred1st at January 15, 2003 05:18 PM | TrackBack

Heck, I'd do it. But, I don't qualify. The wilds of San Diego aren't rural enough.

Honestly, I'm a little tired of all the "reality shows" that are being foisted upon us.

Posted by: Da Goddess at January 16, 2003 04:12 AM

That burns me. I'll be writing a letter. I'm sick of these reality shows.

Thanks for the heads-up, Floyd.


Posted by: Cyberangel at January 16, 2003 12:37 PM

Jeebus! Will Bill Clinton never go away.


Posted by: feste at January 16, 2003 11:33 PM

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